Dan Hume's Blog


Video Overview
March 4, 2011, 6:48 pm
Filed under: Professional Project
  • Music kicks in.
  • Timelapse videos of establishing shots in london. (2 or 3)
  • Dialogue starts:

“We’re exposed to more noise in our daily lives than ever before.”

  • Shots of narrator sat on a train listening mp3 player.
  • Cuts to a medium close up of narrator talking to the camera saying:

“We all lose a bit of our hearing as we get older through the natural process of aging, but for the younger generation, they’re speeding up that process.”

  • Cuts to shots of people listening to mp3 players. With the narrators’ voice over of the dialogue below:

“On top of all the increase of social noise, younger people are adding extra noise from listening to mp3 players.”

  • Cuts to a shot of the narrator walking through a high street, with the dialogue continuing:
  • Shots will show narrator listening to his mp3 player, with a CG volume bar, showing the increase of volume.

“I think It’s great we live in a world where we’re able listen to music on the go”

  • Cut to close up shot on narrator, saying:

“but we’re often in conflict with external noise”

  • Cuts to shot of narrator on tube, listening to his mp3 player, with the dialogue below:
  • CG volume bar will also appear in shot, again showing increase in volume.

“which compensates you having to turn up the volume on your mp3 player.”

  • Cuts to a close up shot of Narrator, saying:

“A lot of people don’t realise that you can damage your hearing”

  • Another shot of the narrator listening to his mp3 player along a busy street. Dialogue below is continuing over the footage:

“if you’re listening to you’re mp3 player on a regular basis at a volume over 80 decibels.”

  • Cuts to Medium close up of narrator, saying:

“If other people can hear the music you’re listening to through your earphones, then your volume is well above the limit.”

  • Cuts to Close up of narrator saying:

“I’ve hated the idea of losing my hearing, especially at early age. “

  • Cut to shots of narrator looking walking along south bank and sitting on a bench, with the dialogue continuing:

“It’s something I can’t imagine being without. Until you’re in a situation where you’re struggling to communicate with other people, you don’t realise how precious your hearing is and it can make you feel completely isolated.”

  • Cuts to medium close up on the narrator, saying:

“Tinnitus is another condition, which is often related to loud exposure to noise.”

  • Cuts to close up shot on the narrator, saying:

“It’s described as a constant ringing or buzzing sound that only you, the individual, can hear.”

  • Timelapse videos with the narrator in each shot. The locations will be in a tunnel, on the millennium bridge, trafalgar square.
  • The time lapse videos will be accompanied with the dialogue below:

“Most people will experience this at some point in their lives, usually after a club or concert, but it usually disappears. Unfortunately, for some the noise never goes away and can have a huge impact on someone’s life.”

  • Cuts to medium close up of the narrator saying:

“At first it’s not easy to come to terms with having tinnitus, because there’s nothing you can do to physically reduce the volume of it.”

  • Cuts back to final timelapse video, on the millennium bridge, with the narrator walking off into the crowd.

“However, there are special services available such as hearing therapy, which enables you to manage tinnitus to a point where it’s no longer significant in your daily life and you can move forward.”

  • Cut to another close up on the narrator, saying:

“It’s definitely something every sufferer should be aware of because you can over come it.”

“As we all know, there’s no cure for hearing loss, but you can prevent it from happening.”

  • Cuts to a cafe scene with the narrator, relaxing.
  • Then cuts to a shot of the mp3 player on the table
  • Dialogue below continues over those shots.

“If you’ve been listening to music for a long period of time, through headphones or in a club, then take regular breaks, allowing your ears to recover.”

  • Shot of narrator leaning against a wall, holding his mp3 player. A 2d visual volume bar will appear and will show the volume being turned a notch.

“Even turning the volume down, just a couple of decibels can make a huge difference.”

  • Shot of narrator showing noise cancelling earphones, with dialogue over it:

“Invest in some noise-cancelling headphones; so you don’t have to crank up the volume to compete against external noise… plus the music will sound better.”

The video ends with the message below and then displaying the campaign logo.

If you really love your music then start protecting you’re hearing so you don’t lose it.

Don’t Lose The Music

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