Dan Hume's Blog


Music Video: Shot Entirely on an iPhone 4
July 6, 2011, 7:51 pm
Filed under: General, Specialist Project, Video

The world’s most advanced smart phone, the iPhone 4, is proving to be a nifty little device in the digital video sector. I came across this video on youtube, which is claiming to be the ‘First OFFICIAL iPhone 4 music video’. Whether it is the first official iPhone 4 music video or not, doesn’t really matter, the fact is, it’s a really well executed video. To me this is a realisation that anyone can make something inspiring, without having to have lots of technical equipment and money.

Flakjakt – ‘Cascades’ 

Director – Marty Martin

I maybe making a slight contradiction here but, I must admit that the editing is the main reason why the video is good. Just because we live in a world where pretty much everyone has open access to lots of technology, doesn’t necessarily mean we’re all definitely going to produce something good from it. I think a lot of planning went into this video because it’s really well shot and they’ve used really nice locations. I also think the colour grading is great, as it really gives it that professional look.

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