Dan Hume's Blog

Intro to the EMP
December 25, 2011, 9:02 pm
Filed under: Extended Major Project

Well now that it’s coming to the end of the year and the first project is done and dusted, it’s time to start thinking about the next year and the new project entitled, Extended Major Project.

After a challenging, but successful project, I’ve started to research some stuff that could take my video project a step further. I’m really pleased with the response I’ve had in relation to my short documentary that was shot on an iPhone. It’s now reached up to 1000 views on Vimeo, so I would like to say thanks to the support of other members for adding it to their own groups and channels in order for it to be reached to a wider audience. I’ve also been recommended to submit the video into certain competitions, so I’ll be doing that as well. This is the first time I’ve had a big reaction about one of my videos, so I’m really pleased with how it’s turned out.

As I’ve said, I’m now thinking about how could I expand upon what I’ve done from the last project. I think the fact that my video was shot on an iPhone, made the documentary what it was. People we generally impressed and expecting more of this come, so I think it’s clear to say that I will continue with using my iPhone as my medium tool.

I’m going to be submitting my video to the Sony Ericsson Mobile Festival, which was recommended to me by someone on Vimeo. I was just reading the contest description when I read:

A mobile phone is a medium, able to penetrate the most intimate aspects of daily life, capture them in images and return them in a realistic and immediate way.’

This is the reason I chose to film on a mobile phone in the first place as it offers something different to the viewer, because it’s coming from a different medium. The reason I chose to capture daily life is because I feel that is one of the main purposes of filming on a small device, because it’s discreet and instant unlike most video/film cameras on the market.

Even during the specialist project, I’ve thought about developing the documentary into an iPad/iPhone application; therefore creating a different experience to the user. I’ve been quite keen to get involved in the digital publishing area for some time now, so I feel it makes sense to create something relevant to that field of work. I came across a new innovative magazine application, made for the iPad and iPhone, which has embedded a social connection for users.


Flipboard is a social magazine application and company founded in 2010 by Mike McCue and Evan Doll, based out of Palo Alto, California in the United States for Apple’s iPad tablet computer. The application is designed to collect the content of social networks and other websites and present them in magazine format on the iPad. The application is designed specifically for the iPad’s touch screen and allows users to “flip” through their social networking feeds and feeds from websites that have partnered with Flipboard. The application was updated to add support for Apple’s iPhone and iPod Touch in December 2011.

The user interface of the application is designed for intuitive flipping through content. Once the feeds have been setup, the first page seen when the application is opened is a visual list of the content subscribed to.

Meet Flipboard

I’m really drawn to the ‘flip’ user interface of this application. This is something I feel I could adapt to create something dynamic with video content; therefore exploring new ways of viewing video content on a phone or wireless tablet.


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