Dan Hume's Blog

Update on Condition One
January 4, 2012, 12:45 am
Filed under: Extended Major Project

From my last project, I did a blog entry about this new innovative application that is meant to take digital video to the next level. At that time it was currently in it’s development stages, but it’s now evolved further since then and I felt it’s relevant research to document for this unit. I would really like to explore this for my project as I feel this is the beginning of something revolutionary in digital video. The main concept of this technology was to create something that would immerse an individual or an audience into a different world; something out of their comfort zone.

The app was created by photojournalist Danfung Dennis and his partners as a way to make more immersive documentaries, but the format has the potential to work for any subject matter that is enhanced by a feeling of immersion (sports, live music, etc.)

This new application allows users to physically control the camera’s perspective in movies by moving their bodies as if they’re holding the camera. The app turns specially encoded video into a virtual reality experience, where the iPad becomes your window into the movie that you’re watching. Using the iPad’s gyroscope, as you twist your body the viewing window follows with you as if you were in control of the video’s camera.

Powerful Immersive Experiences

Condition ONE is a technology company developing next generation immersive video applications. Their flagship product is an embeddable immersive video player for the iPad, which we license to media companies and brands. It allows for easy adoption by seamlessly integrating with existing video production workflows.

Condition ONE combines the power of the still image, the narrative of films and the engagement of tactile controls to create powerful emotional experiences of ‘being there.’ Condition ONE doesn’t just open a window into another world – it makes the viewer an active participant. I think that’s what makes this app such a powerful and disruptive tool in photojournalism. It makes everyone a witness to an event as if they were actually there living it.

I think it’s fair to put Danfung Dennis with the likes of entertainment filmmakers James Cameron or George Lucas. Both filmmakers were visionaries who had to create their own custom camera rigs in order to advance filmmaking. And that’s what Dennis had to do to advance his vision for the future of photojournalism. It’s the proprietary camera rigs and software that Dennis and his team have created that allows them to record events like no one before. But unlike Cameron’s and Lucas’s movies these events aren’t fantasy, and they have a very real and costly effect on human lives.

Hell and Back Again

From his embed with US Marines Echo Company in Afghanistan, photojournalist and filmmaker Danfung Dennis reveals the devastating impact a Taliban machine-gun bullet has on the life of 25-year-old Sergeant Nathan Harris. The film seamlessly transitions from stunning war reportage to an intimate, visceral portrait of one man’s personal struggle at home in North Carolina, where Harris confronts the physical and emotional difficulties of re-adjusting to civilian life with the love and support of his wife, Ashley. Masterfully contrasting the intensity of the frontline with the unsettling normalcy of home, HELL AND BACK AGAIN lays bare the true cost of war.


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