Dan Hume's Blog

Possible Idea – Live Earth: Getting the message across the through the Media
January 18, 2012, 4:16 pm
Filed under: Extended Major Project

For a specific topic to document, I’ve thought about doing something about climate change. I was lucky to have been part of the Live  Earth concert event that took place on July 7th 2007 around the world, promoting awareness of the climate in crisis. This event is similar to the Live 8 concerts that happened previously, but it’s obviously trying getting a different message across. When I was doing my practical project for a level media, I designed a series of posters relating to the event, but focusing on the core messages they were trying to get across, as opposed to promoting the event.

Founded by Emmy-winning producer Kevin Wall, in partnership with former U.S. Vice President Al Gore, Live Earth was built upon the belief that entertainment has the power to transcend social and cultural barriers to move the world community to action. A for-profit company, Live Earth seeks to leverage the power of entertainment through integrated events, media, and the live experience to ignite a global movement aimed at solving the most critical environmental issues of our time.

Live Earth was a monumental music event that brought together a global audience on July 7, 2007 to combat the climate crisis. Live Earth staged concerts in New York, London, Sydney, Tokyo, Shanghai, Rio de Janeiro, Johannesburg and Hamburg – as well as special broadcast events in Antarctica, Kyoto and Washington, DC – and featured feature more than 150 of the world’s best music acts – a mix of both legendary music acts like The Police, Genesis, Bon Jovi and Madonna with the latest headliners like Kanye West, Kelly Clarkson, Black Eyed Peas and Jack Johnson.

Live Earth’s 24 hours of music across 7 continents delivered a worldwide call to action and the solutions necessary to answer that call. Live Earth launched a multi-year campaign to drive individuals, corporations and governments to take action to solve the climate crisis. Live Earth is partnering with the Alliance for Climate Protection, Avaaz, The Climate Group (We’re in This Together), Stop Climate Chaos (I Count) and other international organizations in this ongoing effort. Live Earth was founded by Kevin Wall, CEO of Control Room, the company that produced the concerts globally. Former U.S. Vice President Al Gore is the Chair of the Alliance for Climate Protection and a Partner of Live Earth.

Exclusive online media partner MSN is helping Live Earth reach people in every corner of the globe. Official Live Earth concerts were streamed live. MSN’s 39 localized web portals worldwide attract 465 million monthly users.

This is a video containing a montage of little promo videos that they were showing throughout the day of the event.

These videos are relatively simple, but they get the message across well. I’m going to use these as a starting point to generate ideas for a short documentary video.


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